Course Syllabus
Introduction
About this class
Common misconceptions
Advantages of running a web business
Chapter 1-What you need before you start
The proper focus
The business plan
The proper hardware
The proper software
Chapter 1 quiz
Chapter 2- Web Hosting Basics
What you need to be online
Registering a domain name
Free web hosts
Choosing a pay web host
Web hosting services
Chapter 2 quiz
Chapter 3 - Those prepackaged website plans
Turn-key plans
All-in-one hosting plans
Example of an all-in-one hosting plan
Chapter 3 Quiz
Chapter 4 - Layout and Design
The language of the web
Tools you can use
General layout
Adding images
Forms
Information pages
Chapter 4 quiz
Chapter 5- Setting up E commerce
Merchant accounts
Internet merchant accounts
Credit card processing services
Person to person transactions
The technology: How it works
Setting up Digital Product Sales
Chapter 5 quiz
Chapter 6- After the Transaction
Customer Service
Shipping
Fraudulent orders
Handling returns/disputes
Maintaining customer records
Chapter 6 quiz
Chapter 7-Advertising your site
Search Engines
Banner Ads
Use an affiliate program
Online Ads
Low-cost methods
Traditional methods
Chapter 7 quiz
Chapter 8-Creative ways of earning with your site
Affiliate marketing
Rent out space
Class Shortcuts
Glossary
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